Marketing results should be measured only one way - increased sales. Marketing should not be considered an art form. Its very existence is not enough. Marketing is the first step on the sale. There are seven fundamental principles on which to base your marketing strategy and efforts. Follow them and your business will be a raving success. Violate them and you will succeed as so many small businesses.
seven fundamental principles of the image, differentiation, repeat business, ease of doing business, networking, likeability, and emotion. Let's start with the pictures.
Image
Similarly, as people have a picture so as not their business. Some people are informal and friendly, like some companies. Some people are cold and formal, such as a company. Your image is wrapped in its packaging. the clothes they wear, hairstyle you sport, carry weight, and age you all to create your own image. The same goes for your business.
Every time your job to represent their customers add or reduce the image you are trying to create in your marketing efforts. Decide on the image you want to convey to the public and the design of your business to support this picture. Your business cards, letterhead, web sites, promotional materials, and every other part of your business that will come into contact with the client must reflect the same image.
If you sell a product, your image is also reflected in the packaging, color box, website, shop - everything. If you're selling a service, your image is reflected in your writing, your website, your suggestions and your presentation. Make every interaction with a customer or prospect to reflect the image you have for your business.
But, remember, it's far easier to create unforgettable images differ from the competition.
differentiation
Be as different as a zebra in a herd of horses. You have to be different from your competitors in order to stand out. And, you must be able to convey the difference in all messages to potential customers. If you know you are different and do not pass it, you lose. You need to leverage their differences to their advantage.
If you can not distinguish themselves, it is common for two reasons. You think you have no competition. Or did you copy your competitors to the extent that you all look alike in their outlook.
thinking that they do not have any players is a dangerous and naive position to take. Even if someone does not sell the exact product you sell, they do not compete with you people's money. If a potential customer is spending money with someone else, they are not spending it with you. Offer something else in the product or service.
The second option, where you just look like your competition, it is equally dangerous. In such a situation, the only way to compete is having the lowest price. Lowest price also means lower profit margin. This means that you work harder to earn than I have.
to make a distinction from the competition is one of the hardest tasks to accomplish. It is also one with the greatest positive impact on your bottom line. Distinguishing yourself will increase business. However, part of the marketing is also hanging on to a job after you.
Repeat Business
the sale was great! But two or more sales are even better!
customer who buys one of you is a short-term revenue. Short-term revenues would require ten times more work. In this mode, you are constantly looking for new customers. lifetime paying customer is your goal. If you offer a one-time event, you do not have a marketing process - you have one for sale. marketing process of selling to customers over and over again.
One of the reasons businesses fail because they do not stay in touch with customers. Frequency of contact can build trust and confidence of the application for sale. Setting the system to remind yourself to contact existing customers. It can be a regularly published newsletter, e-mail follow-up for input from the last sale, or new product announcement. Keep in touch! Customers do not want to take for granted. Make your customers feel special and will get back to you, time and time again.
Another proven method of encouraging others to buy that business that is easy to do business with.
Ease of Doing Business
there are many ways for people to buy from you increases your chances of first sale and subsequent sales. Your web site should be easy to navigate. It includes contact information for each site, multiple methods of paying, product descriptions to customers with benefits clearly spelled out and easy to understand return policy.
Many sites lose sales every day because they can not be contacted with questions or any of its forms to be confusing. See all business systems are established. This includes ordering system, communication system, a feedback system. Test them from a customer standpoint. If you can not be objective, they have relatives and friends to test their systems and provide you with feedback. Remove all complain, no matter how small, seems to be you.
It can be hard enough to grow the business under the best circumstances. Do not build your own obstacles. Build a network instead.
network.
to increase sales, increase your network of contacts, and customers and suppliers.
We talked about how customers can increase your business. They can come back to buy from you again. They will also tell others about you. But why network providers?
Suppliers profits when profits. They have a vested interest in your success. small supplier, the more they have invested in your success. If you are really good to establish a network with its suppliers, will have first access to new products and special closeout sale. In return, you will both be successful.
This principle is also referred to as the principle of reciprocity. It works on the principle of "you scratch my back and I'll scratch yours." It is not just about relationships, it is about the value of these relationships. Make your count.
likeability
People buy from people they like. It has long been proven sales axiom. If people do not know how they can do you like? They need to like you before they will trust you. They must trust you before they buy from you.
likeability is one of the most valuable assets you have. Does your marketing copy (on your website or in your advertising) come across as the type of person you want? Would you do business with this person?
is the likeability subjective and emotional? Yes. But so is buying decisions!
Emotion
Marketing studies say eighty five percent making a purchase decision is made out of emotion. Customers will then justify their purchase with logic. But emotion is where it starts! This means that you must first connect with their emotions. Then their logic to justify what they bought. You can not do so effectively without the other.
Your client's perception creates the sale. So many entrepreneurs believe that their product or service is absolutely great. They can not understand why they do not sell. This is because they have developed their product or service in accordance with their perceptions, rather than their prospects needs. Keep in mind the odds at all times and you will succeed.
Remember, marketing is the first step on the sale. Keep these principles in mind and you will succeed. Nice doing business with you!
