Imagine the difference between firms whose clients are so-so feelings about it, and one whose customers would not dream of buying from anyone else. This is a huge gap can be narrowed to just a little effort and expense, using inexpensive, often overlooked tool - postcards
.By sending a simple but strategically selected cards of people who have already bought from you, please contact us suspicious, indifferent customer in the sticky, enthusiastic one. Here are five ways to use cards to create connections with customers and thus encourage them to become very loyal, referring friends and colleagues to you and send interesting opportunities their way because they care about your success.
1 Thanks. Set during a thank-you postcard campaign that sent the card for each new customer a week or a month after they first bought something from you. If it is possible to have a handwritten signature, this is the best. You May choose to include a limited time special offer, such as 20% off their next purchase or free gift, if you stop in the shop again before a certain date, but even if you do, we strongly worded thank-you card makes a significant impact.
2 News. Remember when it was common for financial services firms and other professionals to send monthly or quarterly newsletter for clients? This stay-the-touch technology enhances your expertise and helps the customer remember when they need your services. Printing a newsletter item on the postcard, instead of sending a four-page, double-folded-newsletter is much more cost effective and much handier for the customer to save the phone or by post on the bulletin board or refrigerator. Make sure that the human element in the content of postcards with the word "you" liberally sprinkled around it.
3 Come-back offers. Do not let your customers feel faceless and interchangeable. Send a postcard with an attractive periodic discount or bonus and a friendly message. I doubt your competitors really are. I travel a lot, and only once in my life have I got, go back and see us "postcard from the hotel or inn where I stayed. In fact, I still remember who sent it, though it was years ago: Jailhouse Inn in Newport, Rhode Island. Design a postcard so it tells the story of inviting a buyer who has purchased from you again and again or anecdote about someone on your team who has gone above and beyond for the customer.
4 Birthdays or anniversaries. Do you or can you get your customers' birthdays? Some companies wow their customers and create a closer bond with them by sending a postcard for free haircuts, massages, house plant or a dessert in honor of their birthday. You could do the same to a milestone that is specific to the recipient, such as their first child in summer and winter, or halfway through its fiscal year.
5 "Wish You Were Here" cards. Do you like it when friends and family members to send a funny postcard or beautiful when you're on vacation? Thoughts are convincing and appealing reason for you to send postcards to new customers when they travel. For example, if you attend a trade show or conference in New Orleans, you can show a picture of the French Quarter with a chatty messages about how you gather ideas and inspiration in the XYZ national show that will be sharing with anyone who sets the date for June. In this way you will encounter as an active, interesting, thoughtful and always reaching out to customers.
Which of these ideas are excited to spend? Get started on your next postcard campaign today!
0 comments:
Post a Comment